Michael Beck is the founder and CEO of Inc Tank GTM, a go-to-market and media consultancy that helps tech companies break through the noise and build momentum that sticks. With over 30 years in enterprise sales, strategic planning, and brand development, Michael has earned a reputation as an expert relationship builder and people connector. He is someone who turns casual conversations into career-defining opportunities.

Michael’s philosophy is rooted in hospitality, where generosity, service, and human connection come first. That same approach powers Inc Tank GTM’s work in sales strategy, partnership development, and media amplification for companies across foodservice, retail, hospitality tech, and emerging sectors like AI and XR. Outside of Inc Tank, Michael is a husband, father of two, and a committed conservation advocate. He’s deeply involved in efforts to protect the Hillsborough River, local wildlife, and the ecosystems that define Florida’s natural identity. His passion for pollution remediation, community sustainability, and women’s leadership causes runs parallel to his work because the best companies are built by people who care.

Go-To Comfort Food: Kraft Mac N Cheese With Tuna
First Hospitality Job: Working at my parents’ bistro as a kid
Most Rewatched Movie: Kung Fu Hustle
Favorite Song: “Overkill By Men at Work” –  Colin Hay

Chad Horn is the calm in the GTM storm. He’s a systems thinker behind some of the restaurant industry’s most powerful technology partnerships. With over 12 years of experience scaling partnership operations and building ecosystems that hit revenue and strategic objectives at PAR, Upserve, and Checkmate, Chad has earned a reputation as the “go-to” for cross-functional GTM partnership development.

At Inc Tank GTM, he leads operations and client partnership development with a rare blend of analytical rigor, positive realism, and hospitality intuition. Whether architecting a partner program or optimizing an integration playbook, Chad thrives where detail meets scale.

Go-To Comfort Food: Pizza with the works
First Job in Hospitality: Fryer and burger duty at a Waterpark joint
Most Rewatched Movie: Christmas Vacation
Favorite Song: “Beautiful Day” – U2

Morgan is the voice behind the brands you binge. As Social Media Manager at Inc Tank GTM, she blends creativity with conversion, helping restaurant and hospitality tech companies build loyal followings, grow engagement, and stay relevant in a digital-first world.

With eight years of experience in social media strategy and content marketing, Morgan has worked with brands across the US, UK, Canada, and Ireland. Her focus has been on highly regulated industries including hospitality and travel. In 2022, she launched Evergreen Digital Marketing to help brands connect with their audiences through purposeful content and platform-native strategy.

Today, Morgan leads content creation and channel growth at Inc Tank GTM, turning scrolls into clicks and impressions into impact.
Go-To Comfort Food: Palak Paneer
First Job in Hospitality: Tim Hortons at 17
Most Rewatched Movie: Seven
Favorite Song: “Raspberry Beret” – Prince